True creativity is to bring newness at every act.
Creativity doesn't mean creating something new or just to do the same things again and again in different ways. If we do that, since the seed did not change, the result (the fruit) remains the same. So we need to understand and creatively use all resources available to us. This is true creativity.
Whenever I seem to be going round and round in circles, I need to check how creatively I am using the resources that are available to me. I then need to make extra effort to think of something that I have never tried before. Only then am I able to use all the resources available creatively.